Investimenti in Social Media Marketing: le previsioni

social media marketing forecast forrester

Nel recente studio sulle previsioni di investimenti pubblicitari in Online Advertising (mercato USA), Forrester sostiene che per il Social Media Marketing questi saranno gli anni della crescita costante.
La spesa sostenuta dagli investitori per attività di Marketing nei Social media da oggi al 2012 crescerà infatti a un ritmo del 34% anno su anno, portandosi a un totale annuo di 3 Miliardi di Dollari.
Una buona notizia, anche se è opportuno valutare le proporzioni di questo dato rapportandolo al totale degli investimenti in interactive advertising previsti, che sempre secondo Forrester raggiungeranno la cifra (impressionante) di 55 miliardi di dollari. Il Search advertising, ovviamente, continua a dominare.

Claudio Vaccaro

Articolo di Claudio Vaccaro

Creo aziende di successo insieme a persone che condividono la mia visione, investo in startup contribuendo alla loro crescita e trasferisco valore con i corsi che tengo nelle più importanti business school italiane.

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